Content Islands Framework: Content Marketing Strategy
The Content Islands Framework is a simple but highly effective content creation strategy. It will help you create content that has a purpose and a goal. This means that every piece of marketing content you create works together as a whole. The result is that people go...EP11: Mike Morris – Get Response
I speak with Mike Morris who is Head of U.S. at Get Response. Mike has had an interesting past as he was at Grasshopper for 7 years. He helped grow the company to a $165 million acquisition by Citrix. We discuss partnerships, events, content marketing paid promotion....Content Upgrades: How To Build Your Email List (Fast!)
In this video I’ll show you an easy way to provide tons more value to your blog readers and grow your email list at the same time. How?? Content upgrades! A content upgrade is a piece of content that helps a user put what they have learnt in your blog article...EP10: Nadya Khoja – Venngage
In this episode I speak with Nadya Khoja from Venngage. We discuss content marketing in detail. Specifically we discuss how Venngage find content opportunities that they feel they can rank for and their audience wants to see. We also discuss the importance of link...Measure Customer Satisfaction With Marketing Automation
User acquisition is important BUT if you’re not keeping your customers happy then you’re going to have to work 2x, 3x, 4x as hard at acquiring new users to stay ahead. In this video I show you a simple marketing automation workflow we use to understand how...EP9: Lukasz Zelezny – uSwitch
In this episode I speak with Lukasz Zelezny, Director of Organic Performance for ZPG Plc. Lukasz specifically works on the companies uSwitch brand. (Lukasz now works as an SEO consultant for his own brand SEO London) He has a vast experience with SEO and organic...6 Ways To Promote Your Blog Articles
Writing articles is only 50% of the job. Promotion is so important and could make the difference between your article being a flyaway success and a flop. In this video I’ll show you the 6 step process we use to promote our blog articles. This process ensures...EP8: Hana Abaza – Shopify Plus
In this episode I talk with Hana Abaza, Head of Marketing for Shopify Plus. We discuss the range of channels and strategies she used at Uberflip, a fast growing marketing startup, and Shopify Plus, a 3,000 person ecommerce powerhouse. We discuss the differences in...Marketing Strategies Podcast
Every week I speak with an expert marketer from a high growth company. Subscribe to the podcast here:
