Software often helps us do our jobs faster, quicker & more accurately. There are a ton of software tools we rely on everyday to do our jobs. In this video I discuss 5 (but really 7) marketing software tools I couldn’t live without. These are tools I need to do the very best job for our business and our customers.

Please tell me which marketing software you couldn’t live without in the comments below.

Video Transcript:

Hey, I’m Matt Byrom. In this video I want to show you the 5 pieces of marketing software we couldn’t live without. These are the tools we use for my brands, Wyzowl and Publish.

Marketing Automation – Autopilot

There are so many good marketing automation software tools on the market.

In the past we’ve used tools like Hubspot, Infusionsoft, Campaign Monitor, Active Campaign and a few more. But we’ve used Autopilot now for a couple of years and we couldn’t be more happy with it.

Firstly it has an awesome user interface. You drag and drop triggers, actions and conditions into a canvas. These items let you set up simple journeys all the way through to extremely large and complex campaigns.

For us, Autopilot just makes sure we’re sending the right information to the right people at the right time. It works seamlessly so WE can concentrate on planning and executing amazing lead flows and nurture campaigns.

Autopilot is amazing at one thing. Marketing automation. So it doesn’t do landing pages, forms or act as our CRM but it does marketing automation better than any other software I’ve used in the past.

Analytics – Google Analytics & Heap Analytics

Ok, so I’m going to cheat a little bit here. We use 2 pieces of analytics software on a regular basis. Google Analytics is our workhorse. It tracks everything that happens on our site, where users come from and also how that translates back to revenue as it’s integrated with our Salesforce account as well.

On the other hand, Heap Analytics lets us drill down into our data on a person by person basis. Heap is SO amazing as it tracks every click, event or action on our website and it also works retroactively. That means that if we think of a dataset we’d like to query, within a few clicks we have the information from the past as well as the data it collects in the future.

Between these 2 tools we have a great insight into how our website, blog and landing pages perform and how we’re improving over time.

SEO – ahrefs

ahrefs is an amazing tool for SEO. This is our go-to software that helps us understand keywords, content and SEO performance of our sites.

We track hundreds of keywords in the ahrefs rank tracker so we can see how the content we create impacts our rankings. We find new keywords to target using the ahrefs keyword explorer, content explorer, link intersect and domain comparison tool. And, we use the site explorer to dive into detail about how our site and our competitors sites are performing.

We attribute a lot of our new business to search so for us our ahrefs account is super important.

Forms – Jotform & Privy

Ok, so a little cheat here again. We use 2 pieces of software for our forms – Jotform and Privy. Jotform powers our on page forms. It’s really easy to use and super robust. It gives us a ton of options and loads of flexibility.

We’ve been using JotForm for around 7 years so we know it inside out. It’s also amazing to see their company grow to over 3 million users. So if you decide to use JotForm you’ll be in safe hands as well.

Along side Jotform, we use Privy for our pop up forms. We don’t like to make things intrusive for people so we don’t do a lot of automatic pop ups. But what we we have seen is an increase in form fills when people don’t have to go from one page to another page just to fill out a form. So we use Privy to overlay forms rather than send people to another page.

Both of these accounts connect to Autopilot and Salesforce so when people complete a form the data is passed to our marketing and sales systems.

Landing Pages – Instapage

In my opinion Instapage is the best landing page software available. It’s straightforward to use, comes with a ton of great looking templates and connects to other software we use seamlessly. They also regularly add new features and integrations to make the software better.

We’ve created over 40 landing pages that have generated us thousands of leads over the last few years. It’s also super impressive that our average conversion rate based on all the pages we’ve created using Instapage is a massive 39%.

We’ve also managed to generate over 1,000 conversions from a single page with a 52% conversion rate. Pretty impressive to say the least. And I’d certainly recommend checking Instapage out for your landing pages.

I hope this insight into the software we use is useful. If you’d like any more advice or support please feel free to contact me directly here.