EP10: Nadya Khoja – Venngage

In this episode I speak with Nadya Khoja from Venngage. We discuss content marketing in detail. Specifically we discuss how Venngage find content opportunities that they feel they can rank for and their audience wants to see. We also discuss the importance of link...

EP9: Lukasz Zelezny – uSwitch

In this episode I speak with Lukasz Zelezny, Director of Organic Performance for ZPG Plc. Lukasz specifically works on the companies uSwitch brand. (Lukasz now works as an SEO consultant for his own brand SEO London) He has a vast experience with SEO and organic...

EP8: Hana Abaza – Shopify Plus

In this episode I talk with Hana Abaza, Head of Marketing for Shopify Plus. We discuss the range of channels and strategies she used at Uberflip, a fast growing marketing startup, and Shopify Plus, a 3,000 person ecommerce powerhouse. We discuss the differences in...

EP7: Jay Acunzo – Unthinkable

In this episode I speak with Jay Acunzo founder of Unthinkable. Before founding Unthinkable Jay was Digital Media Strategist for Google and Head of Content for HubSpot. He’s now host of his podcast Unthinkable. Which was called “one of the hottest new podcasts...

EP6: Joe Chernov – Insight Squared

In this episode I speak with Joe Chernov from Insight Squared. We discuss how Insight Squared create content to support their customer journey. They use data and detailed mapping to understand how people move through their lifecycle before during and after using the...

EP5: Dave Charest – Constant Contact

In this episode I speak with Dave Charest from Constant Contact. We discuss everything content marketing. Dave and his team use content to generate traffic and support their existing customers. In this episode Dave tells me how they have evolved their content strategy...

EP4: Kevan Lee – Buffer

In this episode I speak with Kevan Lee, Director of Marketing at Buffer. Kevan and his team have built Buffer to become a household name in social media management software. They have grown their business organically through content marketing, social media and a focus...

EP3: Andy Crestodina from Orbit Media

In this episode I speak with Andy Crestodina. He founded Orbit Media 17 years ago and remains at the head of the company. Andy has an interesting marketing strategy where they use content not to generate leads in the form of downloads or subscribers to their content...

EP2: Guillaume Cabane – Drift

In this episode I speak with Guillaume Cabane, G to his friends. G is the mad scientist who has worked in the growth team at Mention and Segment before joining Drift as VP of Growth. G loves experimenting with marketing tactics and tech tools. He is also passionate...