Marketing Strategies Podcast

I speak with expert marketers about the marketing strategies they have used to grow their businesses.

MSP Episode 7: Interview with Jay Acunzo from Unthinkable

In this episode I speak with Jay Acunzo founder of Unthinkable. Before founding Unthinkable Jay was Digital Media Strategist for Google and Head of Content for HubSpot. He’s now host of his podcast Unthinkable. Which was called "one of the hottest new podcasts out...

MSP Episode 6: Interview with Joe Chernov from Insight Squared

In this episode I speak with Joe Chernov from Insight Squared. We discuss how Insight Squared create content to support their customer journey. They use data and detailed mapping to understand how people move through their lifecycle before during and after using the...

MSP Episode 5: Interview with Dave Charest from Constant Contact

In this episode I speak with Dave Charest from Constant Contact. We discuss everything content marketing. Dave and his team use content to generate traffic and support their existing customers. In this episode Dave tells me how they have evolved their content strategy...

MSP Episode 4: Interview with Kevan Lee from Buffer

In this episode I speak with Kevan Lee, Director of Marketing at Buffer. Kevan and his team have built Buffer to become a household name in social media management software. They have grown their business organically through content marketing, social media and a focus...

MSP Episode 3: Interview with Andy Crestodina from Orbit Media

In this episode I speak with Andy Crestodina. He founded Orbit Media 17 years ago and remains at the head of the company. Andy has an interesting marketing strategy where they use content not to generate leads in the form of downloads or subscribers to their content...

MSP Episode 2: Interview with Guillaume Cabane from Drift

In this episode I speak with Guillaume Cabane, G to his friends. G is the mad scientist who has worked in the growth team at Mention and Segment before joining Drift as VP of Growth. G loves experimenting with marketing tactics and tech tools. He is also passionate...

MSP Episode 1: Interview with Joe Lazauskas from Contently

In this episode I speak with Joe Lazauskas from Contently. We discuss how Contently has grown into a content marketing powerhouse through storytelling. Joe's passion for storytelling is clear. In this episode Joe talks us through how telling stories has helped...