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Marketing Strategies Podcast

I speak with expert marketers about the marketing strategies they have used to grow their businesses.

Episode 25: Interview with Tim Soulo CMO at ahrefs

Episode 25: Interview with Tim Soulo CMO at ahrefs

I had the pleasure of speaking with Tim Soulo from ahrefs. Tim has been instrumental in ahrefs growth starting as the sole marketeer for the business in 2015 and growing the business to over $40million in ARR today. He has done this by doing every marketing activity...

Episode 24: Interview with Sancar Sahin VP Marketing at Typeform

Episode 24: Interview with Sancar Sahin VP Marketing at Typeform

Typeform exploded into popularity with their unique conversational form builder in 2012. Their product disrupted a market that was used to filling out static forms files by field. Typeform was able to boast form completions of 60%+ whereas a standard form completion...

Episode 23: Interview with Ben Aronsten CMO at Seedrs

Episode 23: Interview with Ben Aronsten CMO at Seedrs

I speak with Ben Aronsten who is Chief Marketing Officer at Seedrs. We discuss how Seedrs has grown in a competitive and regulated financial industry. Seedrs is the most active equity crowdfunding platform in Europe with 700+ deals and €175 million in investment. We...

Episode 22: Interview with Amy Porterfield

Episode 22: Interview with Amy Porterfield

I speak with Amy Porterfield about marketing and promoting courses. Amy has extensive experience with creating and promoting successful online courses. We discuss her full funnel from growing an email list all the way through to generating course subscriptions and...

Episode 21: Interview with Kevin Heung from Uber

Episode 21: Interview with Kevin Heung from Uber

I speak with Kevin Heung who is Head of Digital Marketing at Uber. This is a fascinating look into how Uber conducts their digital marketing and how they acquire new users. We discuss paid search, paid social, display, content marketing, organic social and search. Our...

Episode 20: Interview with Susan Su from Reforge

Episode 20: Interview with Susan Su from Reforge

I speak with Susan Su who is Head of Marketing at Reforge. Before this Susan worked as a growth partner at 500 Startups and Head of Content Partnerships and Email Marketing at AppSumo. We discuss email marketing in detail and I understand Susans passion for making...

Episode 19: Interview with Yuriy Timen from Grammarly

Episode 19: Interview with Yuriy Timen from Grammarly

I speak with Yuriy Timen who is Head of Growth & Marketing at Grammarly. We discuss how Grammarly has grown from a small paid for product used by students to a widely available web app used by 10 million people. It’s Grammarly’s ambition to be everywhere people...

MSP Episode 18: Interview with Douglas Cook from Skyscanner

MSP Episode 18: Interview with Douglas Cook from Skyscanner

I speak with Douglas Cook who is Director of Growth at Skyscanner. Skyscanner operates in the extremely competitive travel search space. They have seen phenomenal growth in their website visits and user numbers and they’re still growing aggressively in EMEA. In this...

MSP Episode 17: Interview with Patrick Moran from Spotify

MSP Episode 17: Interview with Patrick Moran from Spotify

I speak with Patrick Moran who is Global Head of Growth Marketing at Spotify. We discuss the marketing strategies Patrick and his team have used to grow Spotify. Even with strong competition in this space Spotify has grown from 57m paid users in June 2017 to 70m in...

MSP Episode 16: Interview with Allen Gannett from TrackMaven

MSP Episode 16: Interview with Allen Gannett from TrackMaven

I speak with Allen Gannet founder and CEO of TrackMaven about their marketing strategy. Allen tells me about how they mange their content, we discuss the gated/ungated debate, how they have run up to 10 events per month in the past, how long their marketing cycle is...

MSP Episode 15: Interview with Saranya Babu from Instapage

MSP Episode 15: Interview with Saranya Babu from Instapage

I chat with Saranya Babu Vice President of Marketing at Instapage. We discuss how they have created a new business category called post-click optimisation. This is the part of the funnel after someone clicks on an advert and before they convert on your website. We...

MSP Episode 14: Interview with Will Critchlow from Distilled

MSP Episode 14: Interview with Will Critchlow from Distilled

I speak with Will Critchlow, founder and CEO of Distilled. Will and his team have grown Distilled into a hugely reputable SEO firm. In this episode we discuss how they have done that through building their network over time, having a low entry point to their brand...

MSP Episode 13: Interview with Val Scholz from Revolut

MSP Episode 13: Interview with Val Scholz from Revolut

I speak with Val Scholz, Head of Growth at Revolut. They have just raised their series c for $250 million valuing the business at $1.7 billion. We discuss the strategies they have used to get there. This episode is very product focussed as Revolut believe strongly in...

MSP Episode 12: Interview with Yoann Pavy from Perkbox

MSP Episode 12: Interview with Yoann Pavy from Perkbox

In this episode I speak with Yoann Pavy, Head of Performance Marketing at Perkbox. We discuss his past experience at Deliveroo as their Head of Paid Social. We discuss how Deliveroo use paid social media to drive traffic and sales across multiple countries. We also...