Today I’m joined by Matt Lerner, who is the founder and CEO of Startup Core Strengths. Matt has a long history of growth marketing, most prominently at Paypal and 500 Startups. Matt created and lead PayPal’s first website marketing team driving over 85% of...
I had the pleasure of speaking with Tim Soulo from ahrefs. Tim has been instrumental in ahrefs growth starting as the sole marketeer for the business in 2015 and growing the business to over $40million in ARR today. He has done this by doing every marketing activity...
Typeform exploded into popularity with their unique conversational form builder in 2012. Their product disrupted a market that was used to filling out static forms files by field. Typeform was able to boast form completions of 60%+ whereas a standard form completion...
I speak with Ben Aronsten who is Chief Marketing Officer at Seedrs. We discuss how Seedrs has grown in a competitive and regulated financial industry. Seedrs is the most active equity crowdfunding platform in Europe with 700+ deals and €175 million in investment. We...
I speak with Amy Porterfield about marketing and promoting courses. Amy has extensive experience with creating and promoting successful online courses. We discuss her full funnel from growing an email list all the way through to generating course subscriptions and...
I speak with Kevin Heung who is Head of Digital Marketing at Uber. This is a fascinating look into how Uber conducts their digital marketing and how they acquire new users. We discuss paid search, paid social, display, content marketing, organic social and search. Our...
I speak with Susan Su who is Head of Marketing at Reforge. Before this Susan worked as a growth partner at 500 Startups and Head of Content Partnerships and Email Marketing at AppSumo. We discuss email marketing in detail and I understand Susans passion for making...
I speak with Yuriy Timen who is Head of Growth & Marketing at Grammarly. We discuss how Grammarly has grown from a small paid for product used by students to a widely available web app used by 10 million people. It’s Grammarly’s ambition to be everywhere people...
I speak with Douglas Cook who is Director of Growth at Skyscanner. Skyscanner operates in the extremely competitive travel search space. They have seen phenomenal growth in their website visits and user numbers and they’re still growing aggressively in EMEA. In this...